Setting a vision and direction for the company — Ensure everyone knows the value they bring and the part they play. Start with the end goal in mind. I like to set a five-year vision, a three-year strategy and yearly tactics to keep us on track.

As part of my series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Times”, I had the pleasure of interviewing Jennifer Haas.

EVP of Sales and Marketing, Jennifer Haas, is known for building and scaling high-performance teams focused on continuous improvement and transformative growth. For two decades, she has had the honor of holding progressive global leadership positions in Fortune 100 companies and start-ups in the technology and healthcare sectors. Throughout her career, Haas has a proven track record of achieving notable outcomes in her roles. She brings with her a deep understanding of the sales process, a willingness to roll up her sleeves and a calculated approach to leadership, marketing, deal sourcing, channel development and goal-oriented go-to-market strategy through to execution.

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